Stems & Petals
Tour booking website
Problem
The confusion of what flower to choose for bouquet. Sometime bouquet gift becomes odd If it doesn’t match the occasions like anniversaries, wedding, birthday etc
Goal
- The goal of this app is to order bouquet from catalog or customize the bouquet so the bouquet match exactly the occasion.
- Enable the user to schedule timely deliveries for customer satisfaction.
- Easy filtering and product search options
- Order delivery tracker will give customers the confidence that their product will arrive on time.
Pain Points
Pain point 1
Reminders
People usually forget important occasions like birthday and anniversary of their loved ones
Pain point 2
Exact Bouquet
Users prefer to see exactly what they are ordering just like any other product purchased online
Pain point 3
Price & Value
Users want to get the most for their money. bouquet isn't best priced for the money they spend
Pain point 4
Delivery
Delivery times aren't specific and customers aren't sure when the recipient will be home.
Personas
User Journey Map
Wireframe
Low-fidelity Prototype
Usability Study
Method: Remote online moderated usability study (5 participants each round).
Research goals: I want to figure out what specific difficulties users encounter while using the main functions of the app, for example, searching, customizing, and ordering.
KPIs: Time on task, User error rates.
- Users need a clear starting place to begin selecting an option
- User would like the ability to customize bouquet
- User would benefit from option to get help or ask a question
- A search/ filter option
- Categories based on occasions
- Help/Support option is needed
Mockup
High-fidelity Prototype
Accessibility Consideration
High Contrast Icons
For navigation on bottom bar navigation text label along with relevant colorful icon are used
Multilingual
Multilingual option is available for the user who doesn't use english as language
Next Steps
Add Features
Build out more features related to order follow up and delivery notifications to ensure overall customer satisfaction and increased loyalty
Another Round Usability
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed
