Stems & Petals

Tour booking website

Logo, Website
Stems & Petal Florist app where people from London, Birmingham, Sheffield and Belfast can book and customize bouquet order for different occasion in advance. The app needs to retain regular customer and also need to attract new customers who are very busy to visit the shop but need the way to order bouquet and other flower related products easily.


The confusion of what flower to choose for bouquet. Sometime bouquet gift becomes odd If it doesn’t match the occasions like anniversaries, wedding, birthday etc


  • The goal of this app is to order bouquet from catalog or customize the bouquet so the bouquet match exactly the occasion.
  • Enable the user to schedule timely deliveries for customer satisfaction.
  • Easy filtering and product search options
  • Order delivery tracker will give customers the confidence that their product will arrive on time.

Pain Points

Pain point 1


People usually forget important occasions like birthday and anniversary of their loved ones

Pain point 2

Exact Bouquet

Users prefer to see exactly what they are ordering just like any other product purchased online

Pain point 3

Price & Value

Users want to get the most for their money. bouquet isn't best priced for the money they spend

Pain point 4


Delivery times aren't specific and customers aren't sure when the recipient will be home.


User Journey Map


Low-fidelity Prototype

Usability Study

Method: Remote online moderated usability study (5 participants each round).
Research goals: I want to figure out what specific difficulties users encounter while using the main functions of the app, for example, searching, customizing, and ordering.
KPIs: Time on task, User error rates.

  • Users need a clear starting place to begin selecting an option
  • User would like the ability to customize bouquet
  • User would benefit from option to get help or ask a question
  • A search/ filter option
  • Categories based on occasions
  • Help/Support option is needed


High-fidelity Prototype

Accessibility Consideration

High Contrast Icons

For navigation on bottom bar navigation text label along with relevant colorful icon are used


Multilingual option is available for the user who doesn't use english as language

Next Steps

Add Features

Build out more features related to order follow up and delivery notifications to ensure overall customer satisfaction and increased loyalty

Another Round Usability

Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed